Cuban Yo-Yo fishing reel

If you guys were just watching ABC's The River, you would have seen Dr. Emmet Cole using a hand fishing line that looks like the picture above. It's commonly called a Cuban yo-yo; or Cuban hand reel. It's cast-ability is awesome with some practice. It's a good piece of gear to throw in your pack if there is an opportunity to fish or for your B.O.B.

You can get one of these at Bass Pro Shops
http://www.basspro.com/Jeros-Cuban-Yo-Yo/product/7972/48524?cm_ven=bazaarvoice&cm_cat=RLP&cm_pla=7972&cm_ite=productname_link